The Rise of Incontinence in the United States: A Look at the Stats and Market Growth

Summary

  • Today, over 25 million Americans suffer from some form of incontinence, according to the National Association for Continence (NAFC).
  • The incontinence products market in the United States was valued at $9.1 billion in 2020 and is expected to reach $14.5 billion by 2027, with an annual growth rate of 6.9%.
  • Some of the most commonly recommended brands of incontinence products in the United States include Depend, Poise, and Attends, which offer a range of options to meet individual needs and preferences.

The Rise of Incontinence in the United States

Incontinence is a common and often stigmatized condition affecting individuals of all ages, with over 25 million Americans suffering from some form of bladder or bowel control issue, according to the National Association for Continence (NAFC). It can have a significant impact on a person's quality of life, leading to embarrassment, social isolation, and diminished self-esteem. Despite the prevalence of this condition, many individuals are hesitant to seek help or discuss their symptoms with healthcare professionals.

Statistics on Incontinence

According to the Centers for Disease Control and Prevention (CDC), the prevalence of urinary incontinence in the United States is estimated to be around 50% for women and 25% for men over the age of 65. Additionally, the National Institutes of Health (NIH) reports that over 17% of women and 16% of men over the age of 18 experience overactive bladder symptoms.

Market Size and Growth

The incontinence products market in the United States was valued at $9.1 billion in 2020 and is projected to reach $14.5 billion by 2027, with an annual growth rate of 6.9%. This growth is driven by an aging population, increased awareness and acceptance of incontinence issues, and advancements in product technology and design.

Commonly Recommended Brands of Incontinence Products

Depend

Depend is one of the most well-known brands of incontinence products in the United States, offering a wide range of adult diapers, protective underwear, and pads for both men and women. Depend products are designed for discreet and comfortable wear, with features such as odor control, wetness indicators, and adjustable fit options.

Poise

Poise is another popular brand that specializes in products for light to moderate bladder leakage. Their line of pads and liners are designed to provide comfortable and effective protection, with features like Absorb-Loc technology and leak-block sides. Poise products are discreet and available in a variety of sizes and absorbencies to meet individual needs.

Attends

Attends is a leading brand of incontinence products known for their high-quality briefs, underwear, and underpads. Their products are designed for individuals with moderate to heavy leakage, offering superior absorbency and leakage protection. Attends also offers skincare products to promote healthy skin and prevent irritation.

Other Recommended Brands

  1. Tena: Tena offers a wide range of incontinence products for men and women, including briefs, underwear, pads, and skincare products. Their products are designed for maximum comfort, security, and protection against leaks.
  2. Always Discreet: Always Discreet provides a variety of bladder control products, including liners, pads, and underwear, specifically designed for women with light to moderate incontinence. Their products are discreet, comfortable, and offer superior odor control.
  3. Prevail: Prevail offers a comprehensive line of incontinence products, including briefs, underwear, pads, and skincare items. Their products are designed for individuals with light to heavy leakage, with features like Dri-Fit technology and maximum absorbency.

Conclusion

In conclusion, incontinence is a common and often misunderstood condition that affects millions of Americans. The market for incontinence products in the United States is growing rapidly, with a wide range of brands and options available to meet individual needs and preferences. Some of the most commonly recommended brands include Depend, Poise, and Attends, which offer innovative products designed for comfort, security, and protection against leaks. By choosing the right incontinence products, individuals can manage their symptoms effectively and maintain their quality of life.

Incontinence Products

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Emily Vargas

Emily Vargas, RN is a contributing writer who specializes in adult incontinence care and senior wellness. She shares evidence-based guidance on product selection, skin health, and daily comfort strategies for individuals and caregivers managing incontinence. With a background in long-term care and patient education, Emily combines professional nursing expertise with a compassionate approach to maintaining dignity and independence.

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