The Growing Market for Incontinence Products: Key Stats on Poise Pads Usage

Summary

• Incontinence affects millions of Americans, with a significant portion of the population experiencing this issue at some point in their lives.
• The market for incontinence products, such as Poise pads, continues to grow as the demand for discreet and comfortable solutions increases.
• While Poise pads are designed to be discreet and absorbent, some users may still experience crinkling under clothes due to the materials used in the product.

Incontinence is a common and often hidden problem that affects millions of Americans, both young and old. According to the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), approximately 25 million adult Americans experience either temporary or chronic urinary incontinence. Additionally, the Centers for Disease Control and Prevention (CDC) reports that incontinence affects about 50% of older adults living in long-term care facilities.

The Market for Incontinence Products

The growing prevalence of incontinence has led to a significant increase in the market for incontinence products, including pads, diapers, and protective underwear. According to a report by Grand View Research, the global incontinence product market size was valued at $14.8 billion in 2020 and is expected to reach $17.7 billion by 2028, with a compound annual growth rate (CAGR) of 2.4%.

Key Market Trends:

1. Rising awareness about incontinence and its impact on quality of life
2. Increasing demand for discreet and comfortable incontinence products
3. Growth in the elderly population and prevalence of chronic diseases

Introducing Poise Pads

Poise pads, manufactured by Kimberly-Clark, are a popular choice among individuals dealing with incontinence. These pads are designed to provide discreet protection and comfort while absorbing urine and odor. However, some users have raised concerns about the crinkling sound that Poise pads may produce when worn under clothes.

Product Features of Poise Pads:

1. Thin design for discreet wear
2. Specially designed to absorb urine quickly and lock away wetness
3. Contoured shape for a comfortable fit

Crinkling Concerns with Poise Pads

Many users of Poise pads have reported experiencing a crinkling noise when wearing the pads under clothes, particularly in quiet environments or when moving. This crinkling sound can be embarrassing for some individuals, as it may draw unwanted attention to their condition.

Possible Causes of Crinkling:

1. The materials used in the construction of the pad, such as plastic or rustling fabric
2. Friction between the pad and clothing
3. Inadequate adhesion of the pad to undergarments

Consumer Feedback and Solutions

Despite the crinkling concerns, many users continue to choose Poise pads for their effectiveness in managing incontinence. Some individuals have found ways to minimize the crinkling noise, such as wearing looser clothing or selecting clothing materials that reduce friction with the pads.

Tips to Reduce Crinkling Noise:

1. Choose clothing made of soft, breathable fabrics
2. Avoid tight-fitting clothing that may amplify the sound
3. Ensure proper placement and secure attachment of the pad

Conclusion

Incontinence is a prevalent issue that affects individuals of all ages, and the demand for effective and discreet incontinence products like Poise pads continues to grow. While some users may experience crinkling noise when wearing Poise pads under clothes, there are ways to minimize this issue and maintain comfort and confidence in managing incontinence.

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