The Growing Market for Incontinence Products in the United States: Key Stats to Know

Written By Emily Vargas

Summary

  • There are several common types of incontinence products used by individuals in the United States.
  • The market for incontinence products in the United States is growing, driven by an aging population and increasing awareness of incontinence issues.
  • Some of the key players in the incontinence product industry include Kimberly-Clark, Procter & Gamble, and Essity AB.

Incontinence is a common issue that affects millions of Americans, both young and old. It can be a debilitating condition that impacts a person's quality of life and self-esteem. Fortunately, there are a variety of incontinence products available on the market to help manage this condition and provide individuals with the dignity and comfort they deserve.

Types of Incontinence Products

There are several common types of incontinence products used by individuals in the United States, including:

1. Adult Diapers

  1. Adult diapers are one of the most popular types of incontinence products and are designed to provide maximum absorbency and leakage protection. They come in a variety of styles and sizes to fit the needs of different individuals.
  2. The adult diaper market in the United States is expected to reach $2.8 billion by 2026, according to a report by Grand View Research.

2. Incontinence Pads

  1. Incontinence pads are thin, absorbent pads that can be worn inside regular underwear to provide protection against leaks and odors. They are discreet and comfortable, making them a popular choice for many individuals.
  2. The market for incontinence pads in the United States is projected to grow at a CAGR of 5.2% from 2021 to 2028, according to a report by Global Industry Analysts.

3. Disposable Underwear

  1. Disposable underwear is another common type of incontinence product that offers convenience and ease of use. They are designed to be worn like regular underwear but provide extra absorbency and leak protection.
  2. The disposable underwear market in the United States is expected to reach $1.9 billion by 2027, according to a report by Mordor Intelligence.

4. Incontinence Briefs

  1. Incontinence briefs are similar to adult diapers but are designed to be more discreet and form-fitting. They offer maximum absorbency and odor control, making them a popular choice for individuals who want a more discreet option.
  2. The incontinence briefs market in the United States is projected to grow at a CAGR of 6.8% from 2020 to 2027, according to a report by Acumen Research and Consulting.

Key Players in the Incontinence Product Industry

There are several key players in the incontinence product industry in the United States, including:

1. Kimberly-Clark

Kimberly-Clark is a leading manufacturer of incontinence products, including brands like Depend and Poise. They offer a wide range of products for individuals of all ages and levels of incontinence.

2. Procter & Gamble

Procter & Gamble is another major player in the incontinence product industry, offering products like Always Discreet and Tena. They are known for their innovative designs and high-quality materials.

3. Essity AB

Essity AB is a global hygiene and health company that produces incontinence products under the brand names TENA and Prevail. They are committed to providing individuals with effective and comfortable solutions for managing incontinence.

Incontinence is a common issue that affects many individuals in the United States, but there are a variety of products available to help manage this condition and improve quality of life. The market for incontinence products is growing, driven by an aging population and increasing awareness of incontinence issues. With the right products and support, individuals can live comfortably and confidently with incontinence.

Incontinence Products

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Emily Vargas

Emily Vargas, RN is a contributing writer who specializes in adult incontinence care and senior wellness. She shares evidence-based guidance on product selection, skin health, and daily comfort strategies for individuals and caregivers managing incontinence. With a background in long-term care and patient education, Emily combines professional nursing expertise with a compassionate approach to maintaining dignity and independence.

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