The Growing Market for Incontinence Products in the United States: Key Statistics and Popular Brands

Summary

  • Incontinence is a common issue affecting millions of Americans, with a growing market for incontinence products.
  • The most popular brands of incontinence briefs in the United States are Depends, Poise, and Attends, among others.
  • As the population ages and the awareness of incontinence grows, the demand for quality incontinence products is expected to increase.

Incontinence is a prevalent issue affecting many Americans, with a reported 25 million adults in the United States experiencing either bladder or bowel incontinence. This condition can have a significant impact on an individual's quality of life, leading many to seek solutions such as incontinence briefs to manage their symptoms. As the population ages and awareness of incontinence grows, the market for incontinence products is expanding, with several brands vying for the top spot in this competitive industry.

Prevalence of Incontinence in the United States

According to the National Association for Continence, over 200 million people worldwide are affected by some form of incontinence, with adults over the age of 40 being the most commonly affected demographic. In the United States, studies have shown that approximately 51% of individuals over the age of 65 experience bladder leakage, making incontinence a widespread issue that impacts many Americans.

Statistics on Incontinence

  1. 25 million adults in the United States experience bladder or bowel incontinence.
  2. Approximately 51% of individuals over the age of 65 in the U.S. experience bladder leakage.
  3. Over 200 million people worldwide are affected by some form of incontinence.

Popular Brands of Incontinence Briefs

When it comes to managing incontinence, the use of incontinence briefs is a common solution for many individuals. These products are designed to provide comfort, absorbency, and discretion for those dealing with bladder or bowel control issues. In the United States, several brands have risen to the top as the most popular options for incontinence briefs.

Depends

Depends is one of the most well-known brands of incontinence products in the United States. Offering a wide range of briefs and protective underwear for both men and women, Depends has established itself as a trusted name in the industry. With features such as odor control, leak protection, and comfortable fit, Depends products are designed to provide maximum security and confidence for those dealing with incontinence.

Poise

Another popular brand of incontinence briefs in the U.S. is Poise. Known for their discreet and comfortable products, Poise offers a variety of options for different levels of incontinence, including pads, liners, and protective underwear. With features such as absorb-loc core and leak-block sides, Poise products are designed to keep users dry and comfortable throughout the day.

Attends

Attends is another leading brand of incontinence products that is widely recognized for its quality and performance. With a focus on comfort and discretion, Attends offers a range of briefs, underwear, and pads for both men and women. Featuring advanced absorbency technology and odor control, Attends products are designed to provide the protection and confidence that individuals with incontinence need.

Market Growth and Outlook

The market for incontinence products in the United States is expected to continue growing as the population ages and the awareness of incontinence increases. According to a report by Grand View Research, the global incontinence products market size was valued at $12.6 billion in 2020 and is projected to reach $19.9 billion by 2027, with a compound annual growth rate of 6.3%.

Key Market Trends

  1. Rising awareness of incontinence and the availability of a wide range of products for managing symptoms.
  2. Increasing demand for discreet and comfortable incontinence briefs that offer maximum protection and confidence.
  3. Growing market for adult incontinence products as the population ages and the prevalence of incontinence rises.

In conclusion, incontinence is a common issue that affects millions of Americans, with a growing market for incontinence products in the United States. Popular brands such as Depends, Poise, and Attends offer quality incontinence briefs that provide comfort, protection, and confidence for individuals dealing with bladder or bowel control issues. As the population ages and the awareness of incontinence grows, the demand for incontinence products is expected to increase, driving market growth in the coming years.

Incontinence Products

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Emily Vargas

Emily Vargas, RN is a contributing writer who specializes in adult incontinence care and senior wellness. She shares evidence-based guidance on product selection, skin health, and daily comfort strategies for individuals and caregivers managing incontinence. With a background in long-term care and patient education, Emily combines professional nursing expertise with a compassionate approach to maintaining dignity and independence.

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The Ultimate Guide to Incontinence: Stats, Washable Products, and Recommended Brands