The Growing Incontinence Market in the United States: Key Stats on Prevalence, Market Size, and Growth Trends

Summary

  • The incontinence market in the United States is a growing industry, with millions of people affected by this condition.
  • Top brands in the incontinence product market include Depend, Poise, and TENA, among others.
  • With the increasing awareness and acceptance of incontinence, the demand for high-quality and effective products is on the rise.

Introduction

Incontinence is a common condition that affects millions of people in the United States. It refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or feces. This condition can have a significant impact on the quality of life of those affected, as well as their caregivers. In recent years, there has been a growing market for incontinence products, with various brands offering a wide range of solutions to help manage this condition.

The Incontinence Market in the United States

According to a report by Grand View Research, the global incontinence products market size was valued at USD 14.6 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.3% from 2019 to 2025. In the United States alone, the incontinence market is estimated to be worth billions of dollars, with a large portion of the population affected by this condition.

Prevalence of Incontinence in the United States

According to the National Association for Continence, over 25 million adults in the United States experience some form of urinary incontinence. Moreover, the Centers for Disease Control and Prevention (CDC) estimates that over 50% of nursing home residents have urinary incontinence. These statistics highlight the significant impact of incontinence on the population and the need for effective management solutions.

Types of Incontinence Products

There are various types of incontinence products available in the market to help manage this condition, including:

  1. Disposable incontinence pads
  2. Adult diapers
  3. Underpads
  4. Undergarments
  5. Incontinence briefs
  6. Belted undergarments
  7. Incontinence clamps

Popular Brands of Incontinence Products

When it comes to incontinence products, there are several top brands that are trusted by consumers for their quality and effectiveness. Some of the most popular brands in the United States include:

Depend

Depend is a well-known brand that offers a wide range of incontinence products, including adult diapers, disposable underwear, and underpads. The brand is known for its highly absorbent products that provide comfort and protection for those with incontinence. Depend products are widely available in pharmacies, grocery stores, and online retailers, making them easily accessible to consumers.

Poise

Poise is another popular brand of incontinence products that specializes in pads and liners for women. The brand offers a variety of products designed for different levels of absorbency, providing discreet and reliable protection for women with incontinence. Poise products are well-liked for their comfortable and breathable design, making them a top choice among consumers.

TENA

TENA is a leading brand in the incontinence market that offers a wide range of products for both men and women. The brand's products include adult diapers, pads, and underwear that are designed for maximum absorbency and leak protection. TENA products are highly rated for their high-quality materials and innovative features, making them a preferred choice for individuals with incontinence.

Attends

Attends is a trusted brand that offers a comprehensive range of incontinence products, including briefs, pads, and undergarments. The brand is known for its high-performance products that offer superior comfort and protection for individuals with incontinence. Attends products are designed to be discreet and reliable, ensuring peace of mind for those who rely on them.

Growth Trends in the Incontinence Market

With the growing prevalence of incontinence and the increasing awareness and acceptance of this condition, the demand for incontinence products is on the rise. According to a report by Market Research Future, the global incontinence care products market is projected to reach USD 20.5 billion by 2023, with a CAGR of 5.3% during the forecast period. This growth can be attributed to factors such as the aging population, the increasing incidence of chronic diseases, and the rising awareness of incontinence management.

Changing Consumer Preferences

Consumers are becoming more selective when it comes to choosing incontinence products, preferring products that offer not only effective protection but also comfort and discretion. Brands that focus on developing innovative and high-quality products are likely to gain a competitive edge in the market and attract a loyal customer base.

Technological Advancements

The incontinence market has seen significant technological advancements in recent years, with the introduction of products that offer superior absorbency, odor control, and skin protection. Companies are investing in research and development to create products that meet the evolving needs of individuals with incontinence, driving innovation in the market.

Market Expansion

The incontinence market is expanding to include a broader range of products that cater to different types and levels of incontinence. Brands are diversifying their product offerings to provide customized solutions for various age groups, lifestyles, and preferences, making it easier for consumers to find products that suit their individual needs.

Conclusion

In conclusion, the incontinence market in the United States is a dynamic and growing industry that offers a wide range of products to help individuals manage this condition. With top brands such as Depend, Poise, and TENA leading the market with their high-quality and innovative products, consumers have access to effective solutions that provide comfort, protection, and peace of mind. As the demand for incontinence products continues to rise, companies are investing in research and development to meet the evolving needs of consumers and drive growth in the market.

Incontinence Products

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Emily Vargas

Emily Vargas, RN is a contributing writer who specializes in adult incontinence care and senior wellness. She shares evidence-based guidance on product selection, skin health, and daily comfort strategies for individuals and caregivers managing incontinence. With a background in long-term care and patient education, Emily combines professional nursing expertise with a compassionate approach to maintaining dignity and independence.

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