The Growing Incontinence Market in the United States: Key Stats on Leading Brands and Market Share for Depend, Poise, and TENA

Summary

• The incontinence market in the United States is projected to continue growing due to an aging population and increasing awareness among consumers.
• Leading brands such as Depend, Poise, and TENA dominate the market, offering a wide range of products to cater to different needs and preferences.
• Innovations in technology and design have made incontinence products more effective, discreet, and comfortable for users.

Incontinence is a common issue that affects millions of Americans, with estimates suggesting that over 25 million adults in the United States experience some form of bladder or bowel control problems. As the population ages and awareness of incontinence increases, the market for incontinence products has been steadily growing, with a wide range of brands offering solutions to help manage the condition. In this article, we will explore the most popular brands of incontinence products in the United States, highlighting their key features and market share.

Overview of the Incontinence Market in the United States

The incontinence market in the United States is a multi-billion dollar industry, driven by the growing prevalence of bladder and bowel control issues among adults. According to a report by Grand View Research, the global incontinence product market size was valued at $11.1 billion in 2018 and is projected to reach $28.1 billion by 2026, with North America accounting for a significant share of the market.

Several factors contribute to the growth of the incontinence market in the United States, including:

1. An aging population: As the baby boomer generation continues to age, the number of adults experiencing incontinence is expected to increase.
2. Increasing awareness: There is a growing awareness of incontinence as a medical condition, leading more individuals to seek treatment and management solutions.
3. Advancements in technology: Innovations in the design and functionality of incontinence products have made them more effective and comfortable for users.

Popular Brands of Incontinence Products in the United States

1. Depend

Depend is one of the leading brands of incontinence products in the United States, offering a wide range of disposable underwear, pads, and guards for both men and women. The brand is known for its discreet and comfortable products that provide reliable protection against leaks. According to a report by Statista, Depend is one of the top-selling brands of adult incontinence products in the United States, commanding a significant market share.

2. Poise

Poise is another popular brand of incontinence products that caters specifically to women. The brand offers a variety of pads and liners designed to provide comfortable and discreet protection against leaks. Poise products are known for their high absorbency and odor control features, making them a preferred choice for many women dealing with incontinence. According to market research firm Mintel, Poise is a top-selling brand in the women's incontinence category in the United States.

3. TENA

TENA is a well-established brand in the incontinence market, offering a range of products for men and women, including briefs, underwear, pads, and liners. The brand is known for its high-quality products that provide superior protection and comfort for users. According to a report by Euromonitor International, TENA is one of the leading brands of adult incontinence products globally, with a strong presence in the United States market.

4. Always Discreet

Always Discreet is a popular brand of incontinence products owned by Procter & Gamble, offering a variety of liners, pads, and underwear for women. The brand is known for its discreet and comfortable products that provide reliable protection against leaks and odors. Always Discreet products are designed to be both discreet and stylish, allowing women to feel confident and secure while managing their incontinence.

5. Prevail

Prevail is a trusted brand of incontinence products that offers a wide range of options for men and women, including briefs, underwear, pads, and liners. The brand is known for its high-performance products that provide excellent protection and comfort for users. Prevail products are designed to be discreet and convenient, allowing individuals to go about their daily activities with confidence.

Conclusion

The market for incontinence products in the United States is a growing industry, driven by an aging population and increasing awareness of bladder and bowel control issues. Leading brands such as Depend, Poise, and TENA dominate the market, offering a wide range of products to cater to different needs and preferences. Innovations in technology and design have made incontinence products more effective, discreet, and comfortable for users, allowing individuals to manage their condition with confidence and dignity.

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