Stats and Trends in Adult Incontinence Products Market in the US: Key Insights and Data

Summary

  • Adult incontinence is a common issue in the United States, affecting millions of individuals.
  • The market for adult incontinence products in the US is growing rapidly, driven by an aging population and increased awareness.
  • There are a variety of options for purchasing adult incontinence products, both in-store and online, making it easier for individuals to manage their condition discreetly and effectively.

Adult incontinence is a prevalent issue in the United States, with millions of individuals experiencing some form of urinary or fecal incontinence. According to the National Association for Continence, over 25 million Americans are affected by urinary incontinence alone, while the Centers for Disease Control and Prevention reports that nearly 10% of adults over the age of 65 experience fecal incontinence. These conditions can have a significant impact on the quality of life of those affected, leading to feelings of embarrassment, isolation, and even depression.

The Growing Market for Adult Incontinence Products

The market for adult incontinence products in the US is rapidly expanding, fueled by several factors including an aging population, increased awareness and acceptance of incontinence as a medical condition, and innovations in product design and technology. According to a report by Grand View Research, the global adult incontinence products market was valued at over $10 billion in 2020 and is projected to continue growing at a compound annual growth rate (CAGR) of 6.7% from 2021 to 2028.

Statistics on Adult Incontinence Products in the US

  1. According to the National Association for Incontinence, the average annual spending on incontinence products per person in the US is approximately $900.
  2. In 2020, the US accounted for the largest share of the North American adult incontinence products market, with a revenue of $3.2 billion.
  3. Disposable adult diapers are the most commonly used type of incontinence product in the US, followed by disposable underpads, adult liners, and others.
  4. The online retail segment for adult incontinence products has seen significant growth in recent years, offering a convenient and discreet way for individuals to purchase the products they need.

Where to Purchase Adult Incontinence Products

There are several options available for individuals looking to purchase adult incontinence products in the United States. These include:

Retail Stores

Many drugstores, supermarkets, and medical supply stores carry a variety of adult incontinence products, including diapers, pads, liners, and protective underwear. Some of the major retailers that offer these products include:

  1. CVS Pharmacy
  2. Walgreens
  3. Rite Aid
  4. Walmart
  5. Target
  6. Kroger

Online Retailers

For those who prefer to shop discreetly from the comfort of their own home, there are numerous online retailers that specialize in adult incontinence products. Some popular online stores include:

  1. Amazon
  2. Walgreens.com
  3. Homehealthcareshoppe.com
  4. Northshorecare.com
  5. Healthproductsforyou.com

Subscription Services

Several companies offer subscription services for adult incontinence products, allowing individuals to have their chosen products delivered to their doorstep on a regular schedule. This can help ensure that they always have an an adequate supply of products on hand, without having to worry about running out.

Conclusion

Adult incontinence is a common and often overlooked issue in the United States, but with the growing market for adult incontinence products, individuals have more options than ever to manage their condition effectively and discreetly. Whether shopping in-store, online, or through a subscription service, there are numerous ways for individuals to find the products that best meet their needs and preferences. By seeking out the right products and support, those living with adult incontinence can lead a more confident and comfortable life.

Incontinence Products

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Emily Vargas

Emily Vargas, RN is a contributing writer who specializes in adult incontinence care and senior wellness. She shares evidence-based guidance on product selection, skin health, and daily comfort strategies for individuals and caregivers managing incontinence. With a background in long-term care and patient education, Emily combines professional nursing expertise with a compassionate approach to maintaining dignity and independence.

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