Statistics Show Growing Market for Incontinence Products in the US: A Focus on Specialized Products for Postpartum Moms

Summary

• Incontinence is a common issue in the United States, affecting millions of people, with women being more susceptible than men.
• The market for incontinence products in the US is steadily growing, with more specialized products becoming available for different needs, including postpartum moms.
• Poise, a well-known brand for incontinence products, offers a variety of liners specifically designed for postpartum moms to provide them with the comfort and protection they need.

Incontinence is a widespread issue in the United States, affecting millions of individuals across all age groups. It is more prevalent in women than men, with factors such as pregnancy, childbirth, and menopause contributing to a higher risk of developing urinary incontinence. According to the National Association for Continence, over 25 million adult Americans experience some form of urinary incontinence.

Prevalence of Incontinence

Statistics show that women are more likely to experience incontinence than men, with around 75-80% of individuals affected by incontinence being women. The risk of developing incontinence increases with age, and it is estimated that over half of women over the age of 50 experience some form of urinary incontinence.

Types of Incontinence

1. Stress incontinence: This type of incontinence occurs when there is pressure placed on the bladder during physical activities such as coughing, sneezing, or exercising.
2. Urge incontinence: Also known as overactive bladder, this type of incontinence is characterized by a sudden and intense need to urinate, often leading to leaks before reaching the bathroom.
3. Mixed incontinence: Some individuals may experience a combination of stress and urge incontinence symptoms.

The market for incontinence products in the United States has been steadily growing in recent years, with more individuals seeking solutions to manage their symptoms effectively. The global incontinence products market size was valued at USD 14.8 billion in 2020 and is expected to reach USD 21.0 billion by 2027, with a CAGR of 5.8% during the forecast period.

Types of Incontinence Products

There are various types of incontinence products available in the market to cater to different needs and preferences. These products include:

1. Disposable pads and liners
2. Adult diapers
3. Protective underwear
4. Bed pads
5. Insertable devices

Specialized Products for Postpartum Moms

Postpartum moms have specific needs when it comes to managing incontinence after childbirth. The physical changes that occur during pregnancy and childbirth can weaken the pelvic floor muscles, leading to bladder control issues. Poise, a well-known brand for incontinence products, offers a range of liners specifically designed for postpartum moms to provide them with the protection and comfort they need.

Poise Liners for Postpartum Moms

Poise has a line of products tailored to meet the needs of postpartum moms, offering both comfort and protection during this sensitive time. These liners are designed to provide maximum absorbency and odor control, allowing moms to feel confident and secure as they navigate the challenges of postpartum recovery.

Features of Poise Liners for Postpartum Moms

1. Soft and breathable materials for comfort
2. Super absorbent core for maximum protection
3. Contoured shape for a secure fit
4. Odor control technology

With Poise liners designed specifically for postpartum moms, women can confidently manage their incontinence symptoms while focusing on their recovery and well-being.

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