Incontinence Products Market in the United States: Growing Statistics and Popular Brands
Summary
- Incontinence affects millions of Americans, with prevalence increasing with age.
- The incontinence products market in the United States is projected to continue growing steadily.
- There are several popular brands and styles of incontinence products widely available and utilized in the US.
Introduction
Incontinence is a common condition that affects people of all ages, but it is most prevalent among older adults. According to the National Association For Continence, over 25 million Americans are affected by urinary incontinence. The numbers are expected to rise as the population continues to age, with estimates suggesting that by 2030, the number of Americans aged 65 and older will reach 70 million.
Incontinence Products Market in the United States
The market for incontinence products in the United States is sizable and continues to grow steadily. According to a report by Grand View Research, the global adult incontinence products market size was valued at $12.1 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 7.6% from 2021 to 2028. This growth is driven by several factors, including increasing awareness of incontinence, the aging population, and technological advancements in product design.
Prevalence of Incontinence
As mentioned earlier, incontinence is a prevalent issue in the United States, affecting millions of individuals. The prevalence of incontinence increases with age, with the highest rates seen in older adults. According to the Centers for Disease Control and Prevention (CDC), the prevalence of urinary incontinence in adults aged 65 and older is around 24-30% for women and 10-20% for men.
Market Trends and Outlook
One of the key trends driving the incontinence products market in the United States is the increasing demand for discreet and comfortable products. Manufacturers are focusing on developing products that are not only highly absorbent but also comfortable to wear and discreet under clothing. This trend is especially important for younger individuals who are affected by incontinence.
- The market for incontinence products is projected to continue growing due to the aging population and increasing awareness of incontinence.
- Manufacturers are focusing on developing products that are discreet and comfortable to wear.
- Technological advancements in product design are driving innovation in the industry.
Popular Brands and Styles of Incontinence Products
There are several brands and styles of incontinence products that are widely available and utilized in the United States. These products vary in terms of absorbency, design, and comfort, allowing individuals to choose the most suitable option for their needs. Some of the popular brands and styles include:
Popular Brands
- Depend: Depend is one of the leading brands in the incontinence products market, offering a wide range of products for men and women.
- Tena: Tena is another well-known brand that offers a variety of products, including pads, underwear, and briefs.
- Prevail: Prevail is a popular brand known for its high-quality products that offer superior protection and comfort.
Popular Styles
- Disposable Underwear: Disposable underwear, often referred to as pull-ups or adult diapers, is a convenient and discreet option for managing incontinence.
- Disposable Pads: Disposable pads are designed to be worn inside regular underwear and provide protection against leaks and odors.
- Reusable Undergarments: Reusable undergarments are an environmentally friendly option that can be washed and reused multiple times.
Market Share of Leading Brands
According to a report by Statista, the leading brands in the adult incontinence products market in the United States in 2020 were Kimberly-Clark with a 32% market share, followed by Procter & Gamble with a 23% market share. These brands offer a wide range of products that cater to different needs and preferences.
- Depend, Tena, and Prevail are some of the popular brands of incontinence products in the United States.
- Disposable underwear, pads, and reusable undergarments are among the popular styles of incontinence products available.
- Kimberly-Clark and Procter & Gamble are the leading brands in the adult incontinence products market in the US.
Conclusion
In conclusion, incontinence is a prevalent issue in the United States, with millions of individuals affected by the condition. The market for incontinence products is projected to continue growing, driven by factors such as the aging population and increasing awareness of incontinence. There are several popular brands and styles of incontinence products widely available and utilized in the US, allowing individuals to choose the most suitable option for their needs.
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