The Growing Incontinence Market: Stats, Top Brands, and Consumer Trends
Summary
- The incontinence market in the United States is growing rapidly, with an increasing number of individuals suffering from bladder control issues.
- Top selling incontinence brands dominate the market, providing high-quality products to meet the needs of consumers.
- With a variety of options available, consumers can find the right incontinence products to improve their quality of life.
Millions of Americans suffer from incontinence, a condition that affects both men and women of all ages. In fact, the National Association for Continence reports that over 25 million adults in the United States experience bladder control issues. This has created a burgeoning market for incontinence products, with a wide range of brands competing to meet the needs of consumers.
Growth of the Incontinence Market
The incontinence market in the United States has been experiencing significant growth in recent years. According to a report by Grand View Research, the global incontinence product market size was valued at $9.1 billion in 2018 and is expected to expand at a compound annual growth rate (CAGR) of 8.6% from 2019 to 2025. Factors driving this growth include:
- Increasing prevalence of incontinence among aging populations
- Rising awareness about incontinence management
- Development of advanced incontinence products
Top Selling Incontinence Brands in the United States
Several brands dominate the incontinence market in the United States, offering a variety of products to meet the diverse needs of consumers. These top selling brands include:
1. Depend
Depend is one of the most well-known brands in the incontinence market, offering a wide range of products for men and women. According to a report by Global Industry Analysts, Inc., Depend is a leading brand in the global incontinence products market, with a strong presence in the United States.
2. Poise
Poise is another popular brand that specializes in products for women. Poise offers a variety of pads and liners designed for light to moderate leakage, providing discreet protection for women of all ages.
3. TENA
TENA is a trusted brand in the incontinence market, offering a wide range of products for both men and women. TENA's product line includes pads, underwear, and briefs for individuals with light to heavy leakage.
4. Prevail
Prevail is a leading brand that offers high-quality incontinence products for men and women. Prevail's product line includes pads, liners, and protective underwear designed for active individuals who need reliable protection against leaks.
5. Always Discreet
Always Discreet is a popular brand that provides a range of incontinence products for women. Always Discreet offers pads, liners, and underwear designed for discreet and comfortable protection against leaks.
Consumer Preferences and Trends
When choosing incontinence products, consumers consider a variety of factors, including comfort, absorbency, fit, and discretion. According to a report by FMI, key trends in the incontinence market include:
- Increased demand for eco-friendly and sustainable incontinence products
- Rising popularity of online shopping for incontinence products
- Growing focus on comfort and discretion in product design
Conclusion
The incontinence market in the United States is thriving, with top selling brands offering a wide range of products to meet the needs of consumers. As the prevalence of incontinence continues to rise, these brands are playing a crucial role in providing high-quality products that improve the quality of life for individuals suffering from bladder control issues.
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