Incontinence Market Stats: Growth, Trends, and Forecast in the United States

Summary

  • The incontinence market in the United States is growing rapidly, with an increasing number of individuals seeking products to manage their condition.
  • Adult diapers are the most commonly purchased incontinence product in the U.S., followed by disposable underpads and protective underwear.
  • The market is expected to continue to expand as the population ages and awareness of incontinence products increases.

Incontinence Market Overview

According to a report from Grand View Research, the global incontinence care products market size was valued at USD 15.2 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. In the United States, the market for incontinence products has also seen significant growth, driven by factors such as an aging population and increasing awareness of incontinence issues.

Market Trends and Drivers

Several trends and drivers are influencing the growth of the incontinence products market in the United States, including:

  1. Rising prevalence of incontinence among the aging population
  2. Increased awareness and acceptance of incontinence issues
  3. Advancements in product technology, making products more effective and discreet

Market Size and Forecast

According to data from Statista, the revenue of the incontinence products segment in the United States is projected to reach USD 2,261 million in 2021. The market is expected to grow at a CAGR of 4.3% from 2021 to 2025, reaching a projected market volume of USD 2,727 million by 2025.

Most Commonly Purchased Incontinence Products

When it comes to incontinence products, there are several options available to consumers. However, certain products are more commonly purchased than others. The following are the most commonly purchased incontinence products in the United States:

1. Adult Diapers

Adult diapers, also known as briefs or disposable underwear, are the most commonly purchased incontinence product in the United States. These products are designed to provide maximum absorbency and protection against leaks, making them a popular choice for individuals with incontinence issues.

2. Disposable Underpads

Disposable underpads are another commonly purchased incontinence product in the United States. These pads are placed on top of bedding or furniture to protect against leaks and accidents. Disposable underpads are available in various sizes and absorbencies to meet individual needs.

3. Protective Underwear

Protective underwear, also known as pull-ups or absorbent underwear, are a popular choice for individuals who prefer a more discreet option. These products are designed to look and feel like regular underwear while providing the protection and absorbency needed to manage incontinence.

4. Incontinence Pads

Incontinence pads, also known as liners or shields, are another commonly purchased product in the United States. These thin, absorbent pads are worn inside underwear to provide additional protection against leaks and accidents. Incontinence pads come in various sizes and absorbencies to meet individual needs.

5. Disposable Washcloths

Disposable washcloths are a convenient and hygienic option for individuals with incontinence issues. These pre-moistened cloths are designed for easy clean-up and can be disposed of after use, making them a popular choice for caregivers and individuals alike.

Future Outlook

The market for incontinence products in the United States is expected to continue to grow in the coming years, driven by factors such as an aging population, increasing awareness of incontinence issues, and advancements in product technology. As more individuals seek products to manage their condition, the market is projected to expand and offer a wider range of options to meet diverse needs.

Incontinence Products

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Sarah Donnelly

Sarah Donnelly, LPN is a contributing writer focused on incontinence management and elder care. She provides practical advice on choosing the right protective products, preventing skin irritation, and supporting caregivers in daily routines. With over a decade of experience in assisted living facilities, Sarah draws on real-world patient care to help families navigate sensitive health needs with confidence and compassion.

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Increase in Demand for Discreet Incontinence Products: Key Stats and Market Trends