Growing Market for Adult Briefs in the United States: Stats Show Incontinence Prevalence and $24.5 Billion Market by 2028

Summary

  • The market for adult briefs is growing rapidly in the United States due to the increasing prevalence of incontinence among the aging population.
  • Several brands are known for producing highly absorbent adult briefs, including Depends, Tranquility, and Tena.
  • Depends is often considered the most absorbent brand of adult briefs, offering advanced protection for individuals with moderate to heavy incontinence.

Incontinence is a common issue among older adults in the United States, with millions of individuals experiencing bladder or bowel control problems. As a result, the market for adult briefs, also known as adult diapers, has been steadily growing in recent years. According to a report by Grand View Research, the global adult diapers market size was valued at $14.5 billion in 2020 and is expected to reach $24.5 billion by 2028, with a CAGR of 6.4%.

Prevalence of Incontinence in the United States

According to the National Associatation for Continence (NAFC), an estimated 25 million adult Americans experience urinary incontinence. In addition, around 16.2 million adults in the United States suffer from fecal incontinence. These numbers are expected to increase as the population ages, leading to a higher demand for adult briefs.

The Most Absorbent Brands of Adult Briefs

When it comes to choosing adult briefs for managing incontinence, absorbency is a crucial factor to consider. Several brands are known for producing highly absorbent adult briefs that offer maximum protection and comfort for individuals dealing with urinary or fecal incontinence.

Depends

Depends is a well-known brand of adult briefs that is widely recognized for its high absorbency levels. Available in a variety of styles and sizes, Depends offers products for both men and women with varying levels of incontinence. Their briefs feature advanced technology that quickly absorbs liquid and locks it away, keeping the skin dry and comfortable.

Tranquility

Tranquility is another brand that is trusted for its absorbent adult briefs. Their products are designed to provide maximum protection against leaks and odors, making them suitable for individuals with moderate to heavy incontinence. Tranquility briefs are made with soft, breathable materials that help prevent skin irritation and promote overall comfort.

Tena

Tena is a popular brand that offers a wide range of adult briefs for both men and women. Their products are known for their high absorbency levels and leakage protection, making them ideal for individuals with active lifestyles. Tena briefs feature a secure fit and fast-drying technology, ensuring that users stay dry and comfortable throughout the day.

Conclusion

Overall, the market for adult briefs in the United States is expanding due to the increasing prevalence of incontinence among the aging population. Several brands, including Depends, Tranquility, and Tena, are known for producing highly absorbent adult briefs that provide maximum protection and comfort for individuals dealing with bladder or bowel control issues. When choosing the most absorbent brand of adult briefs, Depends is often considered a top choice, offering advanced technology and superior performance for individuals with moderate to heavy incontinence.

Incontinence Products

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Sarah Donnelly

Sarah Donnelly, LPN is a contributing writer focused on incontinence management and elder care. She provides practical advice on choosing the right protective products, preventing skin irritation, and supporting caregivers in daily routines. With over a decade of experience in assisted living facilities, Sarah draws on real-world patient care to help families navigate sensitive health needs with confidence and compassion.

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Incontinence Statistics: Prevalence, Products, and Selection Tips for Americans in 2021