The Rising Demand for Incontinence Products: Stats Show $12.6 Billion Market by 2024

Summary

  • Over 13% of the population in the United States suffers from urinary incontinence, making it a prevalent issue in the country.
  • A study conducted on caregivers in the US revealed that 42% of them have purchased incontinence product bundles for their loved ones, indicating a significant market for such products.
  • The incontinence product market in the US is booming, with projections estimating it to reach $12.6 billion by 2024.

The Prevalence of Incontinence in the United States

Urinary incontinence is a common condition affecting millions of people in the United States. According to the National Association for Continence (NAFC), over 33 million Americans suffer from this condition, which accounts for approximately 13% of the population.

Types of Incontinence

There are several types of incontinence, including stress incontinence, urge incontinence, overflow incontinence, functional incontinence, and mixed incontinence. Each type has its own set of symptoms and treatment options.

Caregivers and Incontinence Products

Caregivers play a crucial role in managing the needs of individuals suffering from incontinence. A recent survey conducted on caregivers in the United States shed light on their purchasing behavior when it comes to incontinence products.

Survey Results

  1. 42% of caregivers surveyed stated that they have purchased incontinence product bundles for their loved ones.
  2. 56% of caregivers rely on recommendations from healthcare professionals when selecting incontinence products.
  3. 32% of caregivers cited cost as a significant factor influencing their choice of incontinence products.

The Incontinence Product Market in the United States

The demand for incontinence products in the United States is steadily increasing, driven by the aging population and the growing awareness of the condition. This has led to a booming market for incontinence products in the country.

Market Size and Projections

According to a report by Grand View Research, the US incontinence product market was valued at $8.6 billion in 2018 and is expected to reach $12.6 billion by 2024, growing at a CAGR of 6.2% during the forecast period.

Key Players in the Market

Some of the key players in the US incontinence product market include Kimberly-Clark Corporation, Essity AB, Procter & Gamble, and Domtar Corporation. These companies offer a wide range of products catering to different types of incontinence and varying levels of severity.

Trends and Innovations

The market for incontinence products is constantly evolving, with manufacturers introducing innovative products to meet the changing needs of consumers. These include discreet and comfortable products that offer higher levels of absorbency and odor control.

Conclusion

Incontinence is a prevalent issue in the United States, impacting millions of individuals and their caregivers. The market for incontinence products is witnessing significant growth, driven by factors such as the aging population and increasing awareness of the condition. With projections estimating the market to reach $12.6 billion by 2024, it is clear that there is a substantial demand for these products in the country.

Incontinence Products

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