The Growing Market for Incontinence Products: Stats Forecast $15 Billion Industry by 2025
Summary
- Approximately 25 million adults in the United States experience some form of incontinence, making it a widespread issue affecting people of all ages.
- Despite the prevalence of incontinence, only a small percentage of individuals report using assistive devices for hygiene management due to various reasons such as lack of awareness, stigma, and cost.
- There is a growing market for incontinence products and assistive devices, with the industry expected to reach a value of $15 billion by 2025.
Incontinence is a common condition that affects millions of individuals in the United States, impacting their quality of life and daily activities. According to the National Association for Continence (NAFC), approximately 25 million adults in the United States experience some form of incontinence. This includes both men and women of all ages, with varying degrees of severity.
Types of Incontinence
There are several types of incontinence that individuals may experience, including:
- Stress incontinence
- Urge incontinence
- Overflow incontinence
- Functional incontinence
- Mixed incontinence
Prevalence of Incontinence
According to the Centers for Disease Control and Prevention (CDC), the prevalence of incontinence increases with age, with an estimated 50% of older adults in the United States experiencing some form of the condition. However, incontinence is not limited to older adults and can also affect younger individuals due to various factors such as childbirth, obesity, and medical conditions.
Current Usage
Despite the high prevalence of incontinence in the United States, only a small percentage of individuals report using assistive devices for hygiene management. According to a study published in the Journal of Wound, Ostomy, and Continence Nursing, only 37% of individuals with incontinence reported using any type of assistive device, such as adult diapers, protective underwear, or bed pads.
Reasons for Low Usage
There are several reasons why individuals with incontinence may not be utilizing assistive devices for hygiene management, including:
- Lack of awareness about available products
- Stigma associated with using incontinence products
- Cost of purchasing and maintaining assistive devices
- Preference for alternative management strategies
Market Trends
Despite the low reported usage of assistive devices for hygiene management, the market for incontinence products is growing rapidly. According to a report by Grand View Research, the global incontinence products market was valued at $9.5 billion in 2018 and is expected to reach $15 billion by 2025, with a compound annual growth rate of 6.8%.
Key Players
Some of the key players in the incontinence products market include:
- Kimberly-Clark Corporation
- Essity AB
- Procter & Gamble Company
- Domtar Corporation
- Medline Industries, Inc.
Product Innovation
Manufacturers of incontinence products are continuously innovating to meet the evolving needs of individuals with incontinence. Some of the trends in product innovation include:
- Thinner and more discreet products for enhanced comfort and confidence
- Odor-control technology to provide greater peace of mind
- Environmentally friendly and sustainable materials
- Customized fit and sizing options for better performance
Incontinence is a widespread issue in the United States, affecting millions of individuals and impacting their daily lives. While the usage of assistive devices for hygiene management remains low, the growing market for incontinence products indicates a shift towards greater awareness and acceptance of these products. With ongoing innovation and advancements in technology, individuals with incontinence have access to a wide range of products that can help them manage their condition effectively and maintain their quality of life.
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