The Growing Market for Incontinence Products in the United States: Over 25 Million Americans Affected; $14.5 Billion Market by 2025
Summary
- Over 25 million Americans are affected by some form of urinary incontinence, with women being more prone than men.
- Approximately 75% of individuals with incontinence use barrier creams to prevent rashes and skin irritation.
- The incontinence products market in the United States is expected to reach $14.5 billion by 2025, driven by an aging population and increasing awareness of incontinence issues.
Prevalence of Incontinence in the United States
Incontinence is a common condition in the United States, affecting millions of individuals across different age groups. According to the National Association for Continence, over 25 million Americans have some form of urinary incontinence. Women are more likely to experience incontinence compared to men, with an estimated 75-80% of affected individuals being women.
Impact of Incontinence on Quality of Life
Incontinence can have a significant impact on an individual's quality of life, leading to feelings of embarrassment, social isolation, and decreased self-esteem. Many individuals with incontinence report experiencing skin irritation, rashes, and discomfort due to prolonged exposure to urine or feces.
Use of Barrier Creams for Preventing Rashes
One common preventive measure for individuals with incontinence is the use of barrier creams. These creams provide a protective layer on the skin, helping to prevent irritation and rashes caused by exposure to urine or feces. According to a recent survey, approximately 75% of individuals with incontinence in the United States report using barrier creams as a preventive measure.
Market Trends in Incontinence Products
The market for incontinence products in the United States is growing rapidly, driven by an aging population and increasing awareness of incontinence issues. According to a report by Grand View Research, the US incontinence products market is expected to reach $14.5 billion by 2025, with a compound annual growth rate of 6.8%.
Factors Driving Market Growth
- Rising prevalence of incontinence among the elderly population.
- Increased awareness and acceptance of incontinence as a medical condition.
- Technological advancements in incontinence products, making them more discreet and comfortable to use.
Key Players in the Incontinence Products Market
- Kimberly-Clark Corporation
- Domtar Corporation
- Essity AB
- Ontex Group NV
Conclusion
Incontinence is a prevalent condition in the United States, affecting millions of individuals and having a significant impact on their quality of life. The use of barrier creams as a preventive measure for rashes and skin irritation is common among individuals with incontinence. With the incontinence products market expected to continue growing in the coming years, it is essential to raise awareness about incontinence issues and provide support for those affected by the condition.
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