The Growing Market for Incontinence Products in the United States: Key Stats and Trends to Know

Summary

• The incontinence market in the US is growing rapidly, driven by an aging population and increasing awareness about the condition.
• Female incontinence products make up the majority of sales in the US market, with a wide variety of options available to cater to different needs.
• While male incontinence products represent a smaller percentage of sales, there is a growing demand for specialized products designed for men.

The Growing Market for Incontinence Products in the United States

Incontinence is a common condition that affects millions of Americans, both young and old. According to the National Association for Incontinence, over 25 million Americans experience some form of urinary incontinence. This number is expected to rise as the population ages, with the Baby Boomer generation reaching retirement age.

Rise in Awareness and Acceptance

One of the key factors driving the growth of the incontinence market in the US is the increasing awareness and acceptance of the condition. In the past, incontinence was a taboo subject that many people were reluctant to talk about. However, thanks to educational campaigns and advocacy efforts, incontinence is now seen as a common and treatable medical issue.

1. According to the Centers for Disease Control and Prevention, the prevalence of urinary incontinence in the US is highest among women, with around 40% of women over the age of 65 experiencing the condition.
2. Market research firm Grand View Research estimates that the global incontinence products market was worth $13.24 billion in 2020, with North America accounting for a significant share of the market.
3. A report by Persistence Market Research projects that the North America incontinence market will grow at a CAGR of 5.3% from 2021 to 2031, driven by an increasing elderly population and rising awareness about incontinence.

Female vs. Male Incontinence Products

When it comes to incontinence products, there is a wide range of options available to cater to different needs. In general, female incontinence products make up the majority of sales in the US market. However, there is a growing demand for male incontinence products, as more men seek out specialized solutions for their unique needs.

Female Incontinence Products

Female incontinence products come in various forms, including pads, liners, protective underwear, and adult diapers. These products are designed to provide discreet and reliable protection against leaks and odors, allowing women to go about their daily activities with confidence.

1. According to a report by MarketResearch.com, the US market for female incontinence products was valued at $3.4 billion in 2020, with pads and liners accounting for the majority of sales.
2. A survey conducted by Kimberly-Clark, a leading manufacturer of incontinence products, found that 70% of women prefer to use pads for light to moderate leakage, while 22% prefer protective underwear for heavy leakage.

Male Incontinence Products

While male incontinence products represent a smaller percentage of sales compared to female products, there is a growing demand for specialized products designed for men. Men's incontinence products come in a variety of styles, including guards, shields, and briefs, providing discreet and comfortable protection for men of all ages.

1. According to a report by the Absorbent Hygiene Products Manufacturers Association, sales of male incontinence products in the US have been steadily increasing in recent years, driven by an aging male population and greater awareness about men's health issues.
2. Market research firm Euromonitor International estimates that sales of male incontinence products in the US were worth $1.2 billion in 2020, with adult diapers and shields being the most popular choices among men.

Conclusion

The incontinence market in the United States is experiencing rapid growth, driven by an aging population and increasing awareness about the condition. While female incontinence products make up the majority of sales, there is a growing demand for male incontinence products, as more men seek out specialized solutions for their unique needs. As the market continues to expand, we can expect to see even more innovative products and solutions catering to the diverse needs of individuals living with incontinence.

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