The Growing Demand for Incontinence Products: Stats Show Market to Reach $12.6 Billion by 2027
Summary
- Over 25 million Americans are affected by some form of incontinence, making it a widespread issue in the United States.
- A survey conducted by urgent.supply revealed that 70% of consumers consider discreet packaging to be a top priority when purchasing incontinence products.
- The market for incontinence products in the United States is projected to reach $12.6 billion by 2027, indicating a growing demand for these products.
The Prevalence of Incontinence in the United States
Incontinence is a common condition that affects millions of Americans, both young and old. According to the National Association for Continence, over 25 million people in the United States are affected by some form of incontinence. This includes urinary incontinence, fecal incontinence, and a combination of both.
Statistics on Incontinence in the United States
- Approximately 1 in 4 women over the age of 18 experience episodes of leaking urine involuntarily.
- Over 13 million adults in the United States have overactive bladder, a common cause of urinary incontinence.
- By the year 2030, it is estimated that over 20% of the population will be over the age of 65, increasing the prevalence of incontinence in the elderly.
Consumer Preferences in Purchasing Incontinence Products
When it comes to purchasing incontinence products, consumers have specific preferences and priorities. A survey conducted by urgent.supply, a leading retailer of incontinence products, revealed that discreet packaging is a top priority for consumers in the United States.
Survey Results on Consumer Preferences
- 70% of consumers surveyed reported that discreet packaging is a top priority when purchasing incontinence products.
- Over 60% of consumers indicated that they prefer to buy incontinence products online for convenience and privacy.
- Price and product quality were also important factors for consumers when choosing incontinence products.
The Market for Incontinence Products in the United States
The growing demand for incontinence products in the United States has led to a thriving market for manufacturers and retailers. The market for incontinence products is expected to continue growing in the coming years.
Market Size and Projections
- The market for incontinence products in the United States was valued at $9.1 billion in 2020.
- It is projected to reach $12.6 billion by 2027, with a compound annual growth rate (CAGR) of 5.3%.
- The increasing aging population, as well as greater awareness and acceptance of incontinence issues, are driving the growth of the market.
Overall, incontinence is a prevalent issue in the United States, affecting millions of Americans of all ages. Consumers prioritize discreet packaging when purchasing incontinence products, and the market for these products is expected to continue growing in the coming years.
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