The Growing Adult Incontinence Products Market in the United States: Stats Include Over 25 Million Americans Affected, $2.2 Billion Value Expected by 2024
Summary
- Over 25 million Americans are affected by incontinence, with a higher prevalence in women and older adults.
- About 20% of individuals with incontinence have reported needing a more absorbent product for managing their symptoms.
- The adult incontinence products market in the United States is growing rapidly, with an expected value of $2.2 billion by 2024.
Understanding Incontinence
Incontinence is a widespread condition in the United States, affecting millions of individuals of all ages. It refers to the inability to control bladder or bowel function, leading to involuntary leakage of urine or feces. Incontinence can have a significant impact on a person's quality of life, causing embarrassment, social withdrawal, and a decrease in overall well-being.
Prevalence of Incontinence
According to the National Association for Continence, over 25 million Americans are affected by incontinence. This number is expected to increase as the population ages, with a higher prevalence in women and older adults. In fact, one in four women over the age of 18 report experiencing episodes of urinary incontinence.
The Need for Absorbent Products
Individuals with incontinence often rely on absorbent products such as adult diapers, pads, and liners to manage their symptoms and maintain their dignity. These products are designed to absorb and contain urine or feces, preventing leakage and providing a sense of security and confidence to the user.
Survey Results
A recent survey conducted by the National Association for Continence found that:
- Approximately 20% of individuals diagnosed with incontinence reported needing a more absorbent product for better management of their symptoms.
- Of those surveyed, 40% indicated that they were unsatisfied with the current absorbent products available on the market.
- Respondents cited issues such as leakage, discomfort, and odor as the main reasons for their dissatisfaction with existing products.
The Adult Incontinence Products Market
The demand for adult incontinence products is steadily growing in the United States, driven by an aging population and increased awareness of incontinence as a common and treatable condition. The market includes a wide range of products such as:
- Disposable briefs
- Underpads
- Protective underwear
- Bladder control pads
Market Growth
According to a report by Grand View Research, the adult incontinence products market in the United States was valued at $1.5 billion in 2018. The market is expected to reach $2.2 billion by 2024, growing at a compound annual growth rate (CAGR) of 6.8% during the forecast period.
Driving Factors
The growth of the adult incontinence products market in the United States can be attributed to several factors, including:
- An aging population with a higher prevalence of incontinence
- Increased awareness and acceptance of incontinence as a treatable condition
- Advancements in product design and technology, leading to more effective and comfortable products
Conclusion
Incontinence is a common and often stigmatized condition that affects millions of Americans. The need for more absorbent products for managing incontinence symptoms is evident, with a significant percentage of individuals reporting dissatisfaction with existing products. The adult incontinence products market in the United States is rapidly expanding to meet this demand, offering a variety of products designed to provide comfort, security, and dignity to those affected by incontinence.
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