Over 25 Million Americans Affected by Urinary Incontinence: Market Stats and Consumer Preferences
Summary
- Over 25 million adult Americans are affected by urinary incontinence.
- The adult incontinence market in the United States is expected to reach $3.38 billion by 2025.
- Recent survey data indicates that 65% of adults experiencing incontinence in the US prefer pull-ups over adult diapers.
Introduction
Adult incontinence is a common issue in the United States, affecting millions of people across the country. In this article, we will delve into the prevalence of incontinence among adults in the US and explore recent survey data that sheds light on the preferences of individuals experiencing incontinence when it comes to pull-ups versus adult diapers.
Prevalence of Adult Incontinence in the US
According to the National Association for Continence, over 25 million adult Americans are affected by urinary incontinence. This condition can have a significant impact on the quality of life and daily activities of those affected, leading many individuals to seek out products that can help manage their symptoms.
The Adult Incontinence Market in the US
The adult incontinence market in the United States is a rapidly growing sector, driven by the increasing aging population and rising awareness about incontinence issues. According to a report by Grand View Research, the US adult incontinence market size was valued at $2.10 billion in 2017 and is expected to reach $3.38 billion by 2025, growing at a CAGR of 6.5% during the forecast period.
Survey Data on Preferences for Pull-Ups vs. Adult Diapers
A recent survey conducted by Incontinence Products Direct aimed to understand the preferences of adults experiencing incontinence in the United States when it comes to using pull-ups or adult diapers. The survey gathered responses from 500 individuals across different age groups and regions to provide insights into consumer preferences in this market.
Key Findings from the Survey:
- 65% of adults experiencing incontinence in the US prefer pull-ups over adult diapers.
- Among the age group of 40-60, 70% indicated a preference for pull-ups as their choice for managing incontinence.
- Women were more likely to choose pull-ups over adult diapers, with 68% of female respondents expressing a preference for pull-ups.
- Individuals living in urban areas showed a higher inclination towards using pull-ups, with 72% preferring this option.
Conclusion
With the prevalence of adult incontinence on the rise in the United States, understanding consumer preferences for products such as pull-ups and adult diapers is crucial for manufacturers and retailers in this market. The survey data highlights the growing preference for pull-ups among adults experiencing incontinence, indicating a shift towards more discreet and comfortable options for managing this condition.
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