Incontinence Products Market Stats: Facts on Usage, Growth & Gender Disparities
Summary
- Incontinence is a common issue affecting millions of Americans, with a significant percentage of the population using incontinence products to manage their condition.
- There is a growing market for incontinence products in the United States, with a wide range of options available for both men and women.
- While there are products marketed specifically towards men and women, the majority of incontinence products sold in the US are geared towards women.
Introduction
Incontinence is a prevalent issue in the United States, impacting people of all ages and genders. According to the National Association for Continence, over 25 million Americans are affected by some form of incontinence. This condition can have a significant impact on an individual's quality of life, leading many to seek out incontinence products for management and support.
The Market for Incontinence Products
The market for incontinence products in the United States has been steadily growing in recent years. According to a report by MarketResearch.com, the global market for incontinence products is projected to reach $18 billion by 2025, with North America accounting for a significant portion of that market share.
Statistics on Incontinence Product Usage
- Over 70% of individuals with incontinence use some form of incontinence product to manage their condition (National Association for Continence).
- Adult absorbent products, such as adult diapers and pads, are the most commonly used incontinence products, with over 80% of users utilizing these products (MarketResearch.com).
Incontinence Products for Men vs. Women
When it comes to incontinence products, there is a wide range of options available for both men and women. However, the marketing and targeting of these products can vary based on gender. While some products are designed specifically for men or women, many incontinence products are unisex and can be used by individuals of any gender.
Percentage of Products Marketed Towards Men vs. Women
While there is a range of incontinence products available for both men and women, the majority of products sold in the United States are marketed towards women. According to a report by Statista, approximately 60% of incontinence products sold in the US are targeted towards women, compared to 40% for men.
Types of Products Marketed Towards Men and Women
There are specific types of incontinence products that are commonly marketed towards men and women. For example:
- Products for Men:
- Male guards or shields
- Male external catheters
- Men's disposable underwear
- Products for Women:
- Pads and liners
- Women's disposable underwear
- Briefs and pull-on underwear
Conclusion
Incontinence is a common issue affecting millions of Americans, with a significant percentage of individuals using incontinence products to manage their condition. While there are products marketed specifically towards men and women, the majority of incontinence products sold in the US are geared towards women. As the market for incontinence products continues to grow, it is important for manufacturers to consider the needs and preferences of all individuals affected by incontinence.
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