The Stats Behind Incontinence: Market Growth, Consumer Behavior Trends, and More
Summary
- Over 50 million Americans are affected by some form of incontinence, with women being more prone to this condition than men.
- The incontinence products market is projected to reach $15 billion by 2027, driven by the increasing aging population and growing awareness about these products.
- A significant portion of individuals with incontinence prefer purchasing discreet incontinence products online due to convenience, privacy, and a wider variety of product options.
The Prevalence of Incontinence in the United States
Incontinence is a common issue that affects a significant portion of the American population. According to the National Association for Continence (NAFC), over 25 million adult Americans are affected by urinary incontinence, with women being twice as likely as men to experience this condition. Additionally, over 17 million adults in the United States suffer from fecal incontinence.
Furthermore, it is estimated that the prevalence of incontinence is even higher among older adults, with reports suggesting that up to 50% of nursing home residents experience urinary incontinence.
The Incontinence Products Market in the United States
The market for incontinence products in the United States has been experiencing significant growth in recent years. According to a report by Grand View Research, the global incontinence products market size was valued at $9.5 billion in 2019 and is projected to reach $15 billion by 2027, growing at a CAGR of 5.8% during this period.
Factors driving the growth of the incontinence products market include the increasing aging population, higher awareness about these products, and the availability of technologically advanced and discreet products that offer better comfort and efficiency.
Preference for Purchasing Incontinence Products Online vs. In-Store
When it comes to purchasing incontinence products, individuals in the United States have the option of buying them either online or in-store. Both channels offer their own set of advantages and considerations, leading to varied preferences among consumers.
Advantages of Purchasing Incontinence Products Online
- Convenience - Online shopping allows individuals to browse and purchase products from the comfort of their homes, without the need to visit physical stores.
- Privacy - Buying incontinence products online offers a higher level of privacy compared to purchasing them in-store, where individuals may feel uncomfortable or embarrassed.
- Wider Variety - Online retailers typically offer a wider range of incontinence products, including different sizes, styles, and brands, giving consumers more choices.
- Discreet Packaging - Many online sellers of incontinence products provide discreet packaging options to maintain the privacy of customers and ensure that the contents are not easily identifiable.
Advantages of Purchasing Incontinence Products In-Store
- Immediate Availability - Buying incontinence products in-store allows consumers to obtain the products immediately, without having to wait for shipping.
- Product Inspection - In-store shopping enables individuals to physically see and examine the products before making a purchase, ensuring they meet their specific needs and preferences.
- Assistance from Staff - Retail staff at physical stores can provide assistance, guidance, and recommendations on choosing the right incontinence products based on individual requirements.
- Ease of Returns - Returning or exchanging incontinence products may be easier when purchased in-store, as consumers can directly visit the store to handle the process.
Consumer Behavior Trends
While some individuals with incontinence prefer the convenience and privacy of purchasing products online, others may still opt to buy them in-store for immediate availability and personalized assistance. However, with the growing popularity of e-commerce and increasing comfort levels with online shopping, the trend of buying incontinence products online is expected to continue rising.
Market Share of Online vs. In-Store Purchases
Although precise data on the percentage of individuals in the United States who choose to purchase discreet incontinence products online versus in-store may vary, market research suggests that online sales of healthcare products, including incontinence products, have been steadily increasing over the years.
A report by eMarketer predicted that e-commerce sales of health, personal care, and beauty products in the United States would reach $66.17 billion in 2021, reflecting the growing popularity of online shopping for everyday essentials, including incontinence products.
While in-store purchases of incontinence products remain prevalent due to the immediate availability and personalized service they offer, the online market is expected to capture a significant share of consumers seeking convenience, privacy, and a wider range of product options.
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