The Growing Adult Diaper Market in the United States: Stats Show Surge in Demand for Highly Absorbent Brands
Summary
- Adult diaper market in the United States is growing rapidly, with an increasing number of elderly individuals opting for home health care services.
- More than 90% of aging adults prefer to receive care at home, leading to a surge in demand for adult diaper brands that cater to their specific needs.
- Brands like Depend, TENA, and Attends are leading the market with their highly absorbent products, offering comfort and dignity to users.
Rising Trend of Home Health Care Services
Home health care services have become increasingly popular in the United States, with more and more aging adults choosing to receive care in the comfort of their own homes. According to a report by the Centers for Disease Control and Prevention (CDC), over 4.5 million people received home health care services in 2018, and this number is expected to grow significantly in the coming years.
Preference for Home Care among Aging Population
Aging adults often prefer to receive care at home as it allows them to maintain their independence and dignity. According to a survey conducted by AARP, more than 90% of individuals over the age of 65 would prefer to stay in their own homes as they age. This preference has led to a surge in demand for home health care services, including the need for highly absorbent adult diapers.
The Adult Diaper Market in the United States
The adult diaper market in the United States is experiencing rapid growth, driven by the increasing demand for home health care services. According to a report by Grand View Research, the U.S. adult diaper market size was valued at $1.7 billion in 2020 and is expected to reach $2.8 billion by 2027, with a CAGR of 7.5%.
Leading Brands in the Market
Several brands dominate the adult diaper market in the United States, offering highly absorbent products that provide comfort and dignity to users. Some of the leading brands include:
- Depend: Depend is a popular brand known for its high-quality adult diapers that offer maximum absorbency and leak protection. The brand offers a wide range of products to cater to different needs and preferences.
- TENA: TENA is another trusted brand in the adult diaper market, offering products that are highly absorbent and comfortable to wear. The brand is known for its innovative designs that provide long-lasting dryness and odor control.
- Attends: Attends is a well-known brand that offers a variety of adult diapers designed for individuals with different levels of incontinence. The brand's products are highly absorbent and feature advanced technology to keep users dry and comfortable.
The demand for adult diapers in the United States is on the rise, driven by the growing trend of home health care services and the preference of aging adults to receive care at home. Brands like Depend, TENA, and Attends are leading the market with their highly absorbent products, providing comfort and dignity to users. As the population continues to age, the adult diaper market is expected to expand further, offering innovative solutions to meet the evolving needs of consumers.
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